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San Francisco Bay Area to Host NFL Super Bowl 50

Nation’s Biggest Sporting Event in 2016 to Bring Enormous Economic Boost to Bay Area Region

Mayor Edwin M. Lee today celebrated the successful bid to host Super Bowl 50 in 2016 in the San Francisco Bay Area in partnership with the San Francisco 49ers and the Super Bowl Bid Committee.

The successful bid was delivered today to the National Football League (NFL) by Tipping Point CEO and Founder Daniel Lurie and San Francisco 49ers Owner Jed York in a live pitch to 32 NFL owners in Boston.

The 2016 Super Bowl game will be held at the new Levi’s Stadium in Santa Clara and will bring hundreds of millions of dollars in economic impact to the entire Bay Area.

“Are we ready for some football, San Francisco Bay Area? Make no mistake, we put forward an incredible bid and that’s because the San Francisco Bay Area is quite simply the best place to host Super Bowl 50,” said Mayor Lee. “It is an honor to get this great opportunity to host one of our nation’s most historic celebrations and we will host the best, most innovative and most philanthropic Super Bowl in the history of the game. Hosting a Super Bowl in the Bay Area will bring an enormous economic boost to our entire region and leave a lasting legacy. I join the San Francisco 49ers, Santa Clara Mayor Matthews and San Jose Mayor Reed, and our entire region, in celebrating this win for the San Francisco Bay Area.”

Today the San Francisco Bid Committee announced that, in partnership with the Boston Consulting Group, it will establish a Host Committee that will draw on best practices from large professional sporting events, including the Olympics and past Super Bowls, to prepare and host an unprecedented experience for NFL fans.  The host Committee will include a leadership team (a CEO, board of directors and advisory committee) to run the day-to-day operations and focus on events production, transportation, sustainability, game day and philanthropic legacy projects.

The bid committee has raised $30 million in pledges from partners including Apple, Boston Consulting Group, Dignity Health, Gap, Google, Hewlett Packard, Intel, Yahoo!, Seagate, and ValueAct Capital. The committee will continue development efforts to exceed fundraising goals for Super Bowl 50 where 25 percent of which is dedicated to philanthropic legacy projects to help children and families living in poverty in the Bay Area. A separately-governed nonprofit body will be established to administer this first-of-its-kind effort.

“We’re committed not only to putting on the best Big Game ever, but we’re going to ensure that this Super Bowl has a lasting positive impact on our community,” Lurie said.

The NFL officially invited San Francisco and Miami, Florida, home of the Dolphins, to submit a bid to compete to host Super Bowl 50. Lurie submitted San Francisco’s application to the NFL’s Super Bowl Advisory Committee on August 9, 2012. The Committee delivered its bid package to NFL owners on May 7, 2013 – with the complete bid package transmitted to each NFL owner on an Apple iPad Mini.

Lurie led the presentation to the owners today, along with 49ers Owner Jed York, SF Travel Director Joe D’Alessandro and Bay Area Council CEO Jim Wunderman.

The Super Bowl bid includes more than 22,000 hotel rooms set aside for the event, along with official and unofficial events to be hosted throughout the Bay Area region, with free public celebrations and the NFL Experience in downtown San Francisco.

A key part of the bid is the new Levi’s Stadium, which will be solar-powered and will include high-speed WiFi for 75,000 fans and sustainable design materials, such as a green roof.

The Super Bowl bid committee included:

Nikesh Arora, CBO of Google
Robert Mailer Anderson, Author
Todd Bradley, EVP of Hewlett Packard
Willie Brown, former Mayor of San Francisco
Lloyd Dean, President & CEO of Dignity Health
Joe D'Alessandro, President & CEO of SF Travel
Pat Gallagher, Former President of Giants Enterprises
John Goldman, Former President of San Francisco Symphony
Carl Guardino, President & CEO of Silicon Valley Leadership Group
Thomas Keller, Chef & Restaurateur
Chris Kelly, Entrepreneur & Former Facebook Executive
Daniel Lurie, Founder & CEO of Tipping Point Community
Stephen Luczo, President & CEO of Seagate
Michael O’Hara Lynch, former Head of Global Sponsorship of Visa
Marissa Mayer, CEO of Yahoo!
Mary Murphy, Partner at Gibson, Dunn & Crutcher
Laurene Powell Jobs, Co-founder of Emerson Collective
Condoleezza Rice, former U.S. Secretary of State
Joseph Saunders, Chairman & CEO of Visa
Charles Schwab, Founder & CEO of Charles Schwab Corporation
George Seifert, former San Francisco 49ers Coach
Charlotte Shultz, Chief of Protocol of San Francisco
Jeff Ubben, Founder & CEO of ValueAct Capital
Jim Wunderman, President & CEO of Bay Area Council
Steve Young, former San Francisco 49ers Quarterback
Gideon Yu, President & Co-owner of San Francisco 49ers