This press release was orginally issued on Friday, January 17, 2020

San Francisco, CA — Mayor London N. Breed today accepted Green Bay, Wisconsin Mayor Eric Genrich’s Win-Win Playoff Challenge ahead of the National Football Conference (NFC) Championship game between the San Francisco 49ers and the Green Bay Packers.

Mayor Breed and Mayor Genrich have selected youth development as the focus of the Win-Win Playoff Challenge. After the January 19^th NFC Championship game, Mayor Breed, City employees, and community members will volunteer with Boys & Girls Clubs of San Francisco. Similarly, City of Green Bay and Greater Green Bay Community Foundation employees will volunteer at Boys & Girls Club of Greater Green Bay. In the spirit of friendly competition, both cities’ mayors and volunteers will wear the winning team’s colors. 

“I am excited that the 49ers will be playing for another NFC Championship and the chance to make it to the Super Bowl,” said Mayor Breed. “But I am even more excited that San Francisco and Green Bay are coming together, no matter the outcome of the game this Sunday, to serve our communities and create a better future for young people in our cities. I hope Mayor Genrich is ready to wear Niner red and gold during our day of service!”

In December 2019, Mayor Genrich and Dennis Buehler, President of the Greater Green Bay Community Foundation, created the Win-Win Playoff Challenge, a fresh take on traditional “beer, brat and cheese” challenges. Their aim was to leverage the National Football League’s influence to bring attention to community concerns, and garner much-needed volunteer time and talent, making it a “win-win” for everyone.

“We want to win this challenge again, and we hope to follow it up by issuing a final Win-Win challenge to the community we’ll face in the Super Bowl,” said Mayor Genrich. “Let’s keep this green and gold movement expanding across the country, as well as this unique expression of volunteerism.”

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