News Releases
The latest news and announcements from Mayor London N. Breed

Mayor Lee Declares “Red & Gold” Week in San Francisco

City Celebrates 49ers Pride as Hometown Team Advances to Super Bowl XLVII in New Orleans

Today Mayor Edwin M. Lee declared “Red & Gold” Week in San Francisco, encouraging fans and local businesses to show their 49ers pride for this weekend’s Super Bowl by wearing Red & Gold or displaying signs, flags or any form of support for the hometown team. The San Francisco 49ers will play the Baltimore Ravens in New Orleans at 3:30pm Pacific on Sunday, February 3rd. This is the sixth time the 49ers have played in the Super Bowl, and the first appearance since the 1994 season.

“By winning the NFC Championship and advancing to the Super Bowl, the San Francisco 49ers have done what no other Niners team has done in nearly two decades,” said Mayor Lee. “Let’s show our Red & Gold Niners pride in our schools, our businesses and our homes to celebrate the culmination of their ‘Quest for Six’ and cheer them on as they work to bring another Vince Lombard Trophy back to the San Francisco Bay Area. Go Niners!”

Mayor Lee was joined today by San Francisco Police Chief Greg Suhr, Fire Chief Joanne Hayes White and his Invest in Neighborhoods team to visit merchants in the Mission District to highlight City efforts to respond to the outcome of the game on Sunday.

Mayor Lee has also raised the 49ers team flag off City Hall’s balcony since the beginning of the playoff season and ordered City Hall, the Ferry Building, the International Terminal at San Francisco International Airport (SFO) and other buildings in the City lit in Red & Gold to reflect the City’s enthusiasm and passion for the San Francisco 49ers.

Mayor Lee is encouraging 49ers fans from across the Bay Area to frequent their neighborhood establishments to watch the Super Bowl game, and no matter what the outcome, to treat our City with dignity and respect. Wherever fans choose to watch the game, remember to be safe and practice good sportsmanship. The 49ers embody the value of teamwork and sportsmanship, and rivalries should always remain on the football field.